Freelancing Advice: Why Writing SEO Content Is Still a Great Home Biz Opp in 2015

I've been a freelance writer since 1993. In 2007, I started writing SEO content - and my career took off like a rocket. I haven't looked back. Before we get to why this is still a great, low-cost, practically no-cost home business opportunity, let me back up a bit and explain for those who don't know what this type of technical writing is.

What Is SEO Content Writing?

SEO is the acronym for search engine optimization. All that fancy phrase means is writing content for the web in such a way that it gets found in search engines like Google. For example, if you had a plumbing business in Seattle and you wanted your company to get found online, you'd write content with the words "Plumber in Seattle" in it.

"Plumber in Seattle" is what's known as a 'keyword phrase." These phrases clue search engines like Google, Yahoo, Bing, etc. in on what a piece of content is all about so that when a web user goes online looking for a particular product/service, then that company's website pops up.

This is a very basic explanation, but is the foundation of what SEO Expert writing is all about. Once you grasp the fundamentals of this form of technical writing, it's not hard at all. And, businesses will pay you nicely to produce this type of web writing for them, eg, for their blogs, their websites, their newsletters, their social media sites, etc. And, this brings me to the first reason that SEO writing is still such a viable home business opportunity today.

3 Reasons SEO Copywriting is a Great Home Biz to Start in 2015

I. It's High-Paying: Did you know that the average SEO writing salary is $56,000 as of this writing, according to SimplyHired, a large job search site? How does this compare to the average American household earnings? According to the Bureau of Labor Statistics, the average American worker got paid $24.57 per hour in December (2014), or $850.12 per week. This works out to just over $44,000 per year.

FYI, the salary for this type of writing has ranged from a low of around $42,000 to a high of $66,000 since I started tracking it and doing this type of writing in 2007. Mind you, this is for a full-time employee. Freelancers can ostensibly earn much more because you can set your rates according to what the market will bear, and you can offer complementary services that push each invoice higher.

II. Digital Marketing Is Growing: Piggybacking on the last line just above, there are quite a few online marketing services that go hand-in-hand with this type of writing, eg, social media marketing, email marketing, SEO Services consulting, etc.

According to the 2015 Marketing Budgets Report, which is cited in the March 2nd, 2015 post on the e-Consultancy blog, "77% of companies plan to increase their digital marketing budgets, the highest rate since the survey began, and up from 71% in 2014."

III. Companies Spending Money: This point underscores the previous one. When companies start to spend money on a product/service, it means they're getting value from it - which means it's not going anywhere soon.

In essence, when corporations start to "put their money where their mouths are," then you can bet they're not pumping it down a black hole. It's because they're getting a return on it.